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When Thread Meets Imagination This winter, we celebrate the playful side of embroidery. Our Winter Collection 2025 is a colourful and poetic journey through humour, nostalgia, and modern aesthetics. Discover music-making owls, dancing pigs, and delicate bird motifs in semi-abstract interpretations of Danish species – all created with a twinkle in the eye and a love for handcrafted detail. The collection also features a modern take on traditional silhouette embroidery, where classic motifs are brought to life with contemporary forms and expressions. At the same time, we’ve revived a few charming old classics. It’s a collection for those who love when tradition meets creativity – and when thread becomes storytelling.



Who doesn’t know the story of Aske, who gets the very resourceful Checkered Ninja as a birthday present from Uncle Stewart? To celebrate the premiere of Checkered Ninja 3 – The Final Round, we are launching three new designs featuring Checkered Ninja.

Embroidery Kits with Designs by Ib Antoni
Wonderful Copenhagen – now as embroidery!
Ib Antoni is well-known and loved for his whimsical, charming drawings that have decorated posters for decades and put Denmark on the world map. Who doesn’t recognise the royal guard with little bird chicks in his bearskin hat, the mermaid with a curious tourist perched on her tail, or the cannon brimming with everything we associate with Danish coziness and humour? With our embroidery kits featuring Ib Antoni’s designs, you can now transform these iconic illustrations into beautiful handcrafts. Each kit includes everything you need — fabric, pattern, thread, and needle — so you can start right away and enjoy hours of classic Danish design in your hands. Perfect as a gift for a design lover, a souvenir with a special Danish twist, or a creative project that spreads joy and nostalgia throughout the home.

A successful embroidery project requires the right tools. We offer a wide range of embroidery accessories that ensure quality and functionality throughout the entire process – from first stitch to finished piece. Our range includes high-quality embroidery scissors, needles in various sizes, practical embroidery hoops, and magnifiers for precision work. We also provide smart solutions for accurate pattern transfer and storage for yarn, needles, and small items – keeping your creative space organized at all times.

Embroidery Kits with Pippi Longstocking & Emil of Lönneberga Add a touch of nostalgia to your embroidery projects with our kits featuring Pippi Longstocking and Emil of Lönneberga — two beloved characters sure to make both children and adults smile. Pippi is the world’s strongest girl, full of imagination and mischief. Emil is the mischievous boy everyone loves, no matter how many pranks he pulls. Perfect designs for cushions, wall art or cosy décor in a child’s room. Each kit includes everything you need: fabric, pattern, thread and needle — ready to go, no matter your experience level. Pick your favourite and let Pippi and Emil bring adventure and embroidery fun into your home!

Do you also have a knitting or embroidery club? Perhaps you're familiar with the term "chicken club" because there tends to be more talking than actual work done?
We know that feeling very well, and it's part of the charm of a creative club. In fact, it was this cozy atmosphere that inspired the idea for Hønsesnak.
A creative club always needs coffee to warm up and something sweet for the taste buds. That's why we've created a small collection featuring these lovely chickens, so you can serve your coffee with a special coffee warmer dedicated to your club.
Or why not serve the sweet treats in a basket with the same design? Or maybe a cushion for the one who’s always sitting with a cushion?
Perhaps you even have a regular meeting spot and could stitch a picture to hang there. The possibilities are endless, and we can't wait to see your embroidery and how you use them!